However, there are barriers and limitations which companies face in launching and marketing products and services in the Indian market. With limited resources, the small and medium companies find it harder to market in India.

Cleanslate assists international companies to launch and market their products and services in India. The aim is to provide easy access and quick entry to the fast growing Indian market.

We assist our clients to explore new market opportunities, identify the specific markets to enter, study the current and future trends in the market, research the competitive landscape and suggest the best strategy to enter the market.

Cleanslate acts as a strategic partner by providing key insights on the opportunities and challenges, bespoke research, assistance in branding, sales and marketing in India.

We also assist our clients in setting up a Sales Team and managing the sales process. This outsourced sales function makes it easier for our clients to sell and market their brands in India.

We offer the following services at this stage:

• Market Research: Conduct Primary and Secondary Market Research to gather information on customer needs, size of the market and growth potential
• Competition Analysis: Prepare a report on the competitive landscape, their strengths and weaknesses
• Feasibility Study: Establish the market size, opportunities, threats , challenges and business planning to arrive at the pricing strategy
• Identify Markets: Identify the markets in India  and segment the market and define territories to launch the brand
• Branding and Positioning: Handle all aspects of branding, starting from naming, brand identity and position the brand

The services we offer at this stage include:

• Market Entry Strategy: We brainstorm and analyse various strategies to market the product or service such as direct selling including selling online, sales agents, franchising, distribution, setting up a branch or subsidiary etc. We either choose one or a combination of options
• Joint Ventures & Partnerships: These are strategic relationships with a long term perspective. We shortlist potential partners, seek legal assistance, perform negotiations, close deals and appoint franchisees, distributors etc.
• Funding: We work with clients and prepare a business plan, identify investors, pitch for debt and equity based funding, and finalise funding for setting-up and expansion
• Public Relations: Devise a PR strategy and ongoing PR activities to position and build the brand
• Advertising: Use of media channels such as TV, print, radio etc to create top of the mind awareness

The services we offer at this stage include:

• Events & Sales Promotions: Participation in Trade Shows, Events and use Sales Promotions to create a  prospect list, generate leads  to sell products and services
• Marketing Communications: This involves ongoing support on all aspects of communications such as brochures, flyers, PR, Advertisements etc
• Digital Marketing: Utilise the power of the internet, Social Media, SEO and PPC campaigns to create awareness and to sell products and services
• Sales: We assist our clients in creating and managing a Sales Team  and work towards building a Sales Organisation. We also identify and create partnerships, which will increase sales volumes
• Mergers and Acquisitions: We assist our clients in identifying companies for acquisitions and mergers and play an active part in negotiating and closing the deal.

To assist our clients to overcome these challenges, we have identified and handpicked partner companies, who offer the following services.

• Legal Advice
• Incorporation of Company
• Infrastructure Facilitation
• Recruiting a Team
• Trademark Registration

We work with companies of different shapes and sizes

• Early Stage Companies
• Small and Medium Enterprises
• Large Companies

We also work with companies at different stages of entering the Indian market

• Companies considering launching in India
• Companies ready to launch in India
• Companies looking to develop and expand in India

Projects:
In this model, we manage various projects for a fee. The projects can be on a short term basis (1 month -3 months) or long term (6 months plus) basis Some example of projects include Market Research, Branding, Advertising, Websites, Internet Marketing, Marketing Communications, Events, Sales etc.

A project fee is charged which is determined based on the type and scale of the project.

Strategic Partnerships:
In this model, Cleanslate and the Client form a strategic relationship. Cleanslate creates a combination of shared and dedicated teams to manage various projects.

The fee charged is a combination of a minimum retainer fee and a share in the revenues.
This is a very interesting model for clients willing to gradually grow their team and keep the cost low.

Joint Ventures:
This is an ideal model for companies looking at a long term relationship in building trust and team work. This involves setting up a separate limited company or a business partnership

In this model the Cleanslate and the Client each own shares in the company and agree to the terms of management, share in the revenues and profits.

We work with international clients and help them launch and expand in India across various sectors. Some sectors of interest to us are:

• Retail
• Education
• E-commerce
• Technology Startups