Are you getting the value from your web presence? Are your email and digital campaigns producing satisfactory results? Is digital marketing a part of your overall marketing plan? Are you leveraging the digital medium to build your brand?
Our digital solutions are based on sound strategy, innovative design and cutting edge technology. We provide solutions that cut through the clutter and make an impact with the objective of enabling our clients to effectively market their product and services and maximising their ROI.
Feel free to glance through our services for a detail note on our specialised offerings.
Our Services
Digital Strategy
A sound Digital Strategy is critical to ensure that your website, email campaigns, digital campaigns produce results and achieve return on investment. We spend a lot of time with you in defining digital objectives and outlining the specific results to be achieved within a given time frame. We study the competition and research the expectations of your customers.
We follow a holistic approach and ensure that the digital strategies we devise fit into your overall marketing plan.
Digital Design
Digital Design forms an integral part of digital communication and aids to enhance the impact of communication and build the brand image. When creating digital designs, our focus is on the end users, resulting in positive experiences for your end users.
We bring our experience of working in international markets in our approach to providing innovative design services.
Digital Development
The end customers are not concerned about the technology used for development, however are critical about the user experience. We spend a lot of time on the drawing board, researching and brainstorming with our technical team to determine the best technology to be used for development.
We emphasise and work according to W3C guidelines on our web projects. We also work according to the WCAG Level A / AA / AAA wherever necessary. Our focus is to provide the best user experience to the end users and enhance customer loyalty.
Digital Marketing
Are you one of the many companies with a web presence, however unsure how to use your digital presence to generate revenues? We regard digital marketing as an integral part of the marketing mix and assist companies to leverage their digital presence and increase business using the online medium.
We assist our clients in increasing the impact of their digital presence and effectively market their products and services.
Our Approach
We have a unique 6 stage approach to building websites
Define Objectives
We spend time with the client’s team and understand the overall objectives of the website. We define this into measurable achievable goals in terms of click through, visitors, leads, customer acquisition and revenues.
Brand Awareness
In this stage, we get to know the company, the products and services offered and the target audience. We also get an understanding of the company’s vision, the values, consumer insight and the brand personality and positioning of the brand.
Competition Analysis
This stage is very critical and we focus a lot of time and effort in researching the web and building awareness of the competitors in your category. We assess the competitors positioning and their web strategies. This enables us come up with strategies and positioning which will differentiate your brand and web presence.
Strategy
In this stage we present our findings and suggestions to our client. After thorough discussions with our client, we devise the positioning and the web strategy. This results in outlining the web architecture and functionalities for the website.
Design
In this stage we go to the drawing board and produce designs which will enhance the usability and user experience. We work on a couple of designs and present the most compelling design to our client. On approval from the client, the final design is passed to the development team.
Development
This is the culmination of all the previous stages. Here our development team undertakes the build of html/xhtml pages. We ensure that the designs are perfected to the pixel in the final build and the site adheres to W3C standards and triple A standards.
Technical Expertise
Web client technologies
HTML, XHTML, DHTML, CSS, JavaScript, AJAX
Platforms and Programming Languages
C#, VB.NET, ASP.Net, PHP, XML/XSL, SQL,
Integrated development environment
Flex, Flash ActionScript 3
Databases
MS SQL, MySQL, MS Access
CMS tools
Drupal, Joomla
Web/application servers
Apache, Tomcat, IIS
Operating systems
Windows and Linux
Protocols
COM+/DCOM, ActiveX, ODBC, SOAP
Interactive:
Macromedia Flash, 3ds Max, Vue5Infinite, Maya, Director, After Effects
Engagement Models
Projects
In this model, we execute various projects for a fee. The fee charged is determined, based on rate per man hour or on a project to project basis.
Monthly Retainer Model
In this model, we analyse the client’s requirement for a campaign or for a given duration. We determine the amount of work which is required to be done and the dedicated team required to handle the specific tasks. We create a dedicated team to handle these projects, which is managed by a project manager.
A monthly retainer fee is charged and the retainer fee is adjusted against the amount of work executed each month.
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